It seems that the fitness industry is booming.
More and more gyms opening and more people than ever working on fitness, There are more books on the subject, more classes and more people actively talking fitness than there have been throughout our history.
Sin embargo, Despite all this. We have the highest levels of obesity, depression and stress-related diseases in our history.
It seems, that is worsening general health in Western societies.
People are now more aware of their health and physical conditions. And as more people seek ways to improve their condition, The fitness industry is saturated with those who seek gain instead of offering real routes to improve your image, increase vitality and living conditions.
Most of the industry is focused on providing services and products that suggest that you can improve with less effort and money.
Either way, in almost all cases, There is little more than the modern equivalent of snake oil.
Exploit the emotions of those who are seeking help and they need to cling to anything that looks like a magical shortcut to success.
The problem when most of the industry sells snake oil, soon it perceived as the norm and therefore the route to be taken by anyone looking for a solution.
And human nature dictates that people do not like you think you have taken wrong decisions, much less reflect on them.
Then they prefer to defend their choice to the point of promoting others to support it.
After all, if a lot of people join then validate your decision. And with so many people advocating the idea, people follow the herd and the cycle continues.
And doing that is no different from those that point and invite others to drink alcohol or eat junk food because "it is no big deal" and thus make it normal and validate their own decisions.
From my perspective being active in the industry, I feel that for many years we were heading down this path and that the industry that I love, it's become only the shadow of what was.
Let my profession as an architect to focus on health and fitness ago 10 years for the simple reason that at that moment I felt I was able to contribute positively to society that way.
I felt the fitness gave me a reason to get up in the morning and purpose for my being.
So when I began to see how prevalent the money element is made, I decided to try to do something about my way.
When I opened Dynamic Core Studios, it was not because I wanted to have my own gym.
Far from it,
Research in each institution in the area to see what made it different with their clientele, but not only on the surface, I wanted to see who placed the focus on the customer and gave him a service of the highest possible quality.
I found none
Trust me, if there had been any, I would not have started this.
Beginning with local training, that they are so deeply rooted in the heart of the fitness industry that all have similar problems.
Each gym tends to follow the same model as the big chains.
The monthly payments are reduced depending on the supply of large chains, because cheap is easier to sell.
But what is offered is not realizable.
It is necessary that a percentage of members pay but do not use the local.
Called economic gyms have led this model a step further.
Like other (fill the place with a lot of equipment and free weights thistle) but reduce staff and remove luxurious items like swimming pools, saunas managing to make the ridiculously cheap price so it is necessary that more than half of registered pay but do not attend for work.
Taking into account that, smaller local, They should be able to offer something better to your customers, they do not believe?
What do most independent gyms is to follow the same model.
They can put different computer, sometimes they offer a higher price to attract looking for more space to train.
They use tactics like doing pure "functional training" (What about the others are doing dysfunctional gym training??), or a gym just for girls or any other buzzword.
But still, the model is the same, sell as many memberships as possible and if the business takes off, They have sold so many memberships that local is always so crowded that you can no longer adequately and good coaching client Confront it.
Imagine that you say you can use a Ferrari 458 (A car whose value is £ 170.000) only paying £ 10 per month and use it whenever you want. If you are a lover of cars will surely anotarías.
Sin embargo, what if I say that more people will be 100o who is going to offer this and you can handle it anytime, but who uses comes first.
There is a chance that you get to use it (someone is going to do) but for that you succeed, you will need to reserve as 3:00 am either crazy hour and even so there is a chance that someone else do it first.
This is no different to the standard gym. Some will benefit from the low cost, but the reality is that the cost of equipment, Local wear and payment to employees is 50000 times more than your monthly payment.
So the only way the model works is that actually a lot of members donate their allowance to maintain fitness.
And so, while a gym can have 6000 members, How many of them are currently having improvements in their health and appearance? Perhaps a 10%?
Why, assuming members attend and know what to do in the gym to improve their conditions, It would be so busy they could not do their training in the proper way
This same problem exists and worse if we go beyond.
The products sold as a solution at home (6 second abs or those stupid belts with electrical pulses that tell you to use it while watching TV, etc. ) They are so useless that his only role in life is to occupy space under the bed.
But they are so cheap, worth spending for someone who wants to make a change in your life but it is very busy or for those who have low incomes.
So here we see the same problem in the solution offered, Spending a little money on a promise that is never fulfilled.
People who buy these products could burn your tickets and the act of lighting the match would probably make the same effect as using the product.
And then there are supplements. And do not get me, there are some supplements that have a solid scientific backing.
The Mono hydrate pure Creatine and Caffeine (No coffee, there are differences), things like Protein Whey, Omega, ZMA, etc. They have a useful function with good, if no conclusive evidence that supports.
But there are also testosterone boosters, fat burners, Mass gainers, NO2 supplements and another overvalued junk, that in most cases do more harm than good.
Not to mention supplements packages.
Si, It is time to talk about Herbalife, Body by bi, Juice Plus and other. I could go on talking about how terrible these things, but this article is already long, so develop it another day.
I will spend only a small comment
If you are promoting any of these things, to supplement your income, then you should review your life a little. If the reason you do it is "I have a family to feed" or something similar then you are no better than a drug dealer or someone who robs pensioners and those people may argue the same.
If you are promoting any of these things, to supplement your income, then you should review your life a little.
If the reason you do it is "I have a family to feed" or something similar then you are no better than a drug dealer or someone who robs pensioners and those people may argue the same.
Was I very acidic? maybe, but these products really are the worst kind of poison for industry (fitness) that supposedly helps people.
Certainly we found some great authors with great motivators messages to share, until they begin to prescribe training where as sets and repetitions or unrealistic diet plans with stupid amounts of calories (not. 1200 or less calories a day) so again, They end up doing more harm than good.
We know it's not possible to have a unique training plan where progression is described as linear.
People have days off, as well as high-energy days and workouts they need to adapt to these changes.
Everyone is different for example: the squat (squat) It is a great exercise, but if the person who reads the published training have postural problems that prevent having a good technique Squat, forcibly take them only hurt.
Regarding regards "nutrition" or rather books "Diets", We found that his speech is aimed at quick results and unsustainable, causing the development of a poor psychological relationship with food and with a huge rebound effect. So it does not help the problem of the fitness industry.
And I can continue reviewing each element, from blogs and forums, up apps and technology. But the problem is always the same.
The current goal is to sell products industry, sell a dream and rarely focuses on people and genuinely help with problems they try to solve.
In the short term there is no.
You just need to see how long as the food industry has been able to promote products "low fat" (loaded in chemical and sugar) or gluten-free (again full of sugar) or low sugar (with many chemicals) as their healthy options.
There you can easily see how to exploit the insecurities and desires of people to build a large bank account, no es algo que vaya a desaparecer pronto.
Sin embargo, I think there alg0 we can do,
If individuals representing industry (not. personal trainers, nutritionists, dietistas, gyms owners, coaches and related) They stop focusing on how big is your bank account and begin to focus on the people they serve and do their best for their customers, without worrying as they get in return, precedents sit.
Mientras más eduquemos a los consumidores a tomar mejores decisiones, smarter and healthier choices, more you undermine the profits of corporations that take advantage of their impulses.
If consumers take a minute to think about the long term consequences of their decisions on short-term gains.
If you put aside the magazines that tell you how to look and start focusing on how they feel and improve from there.
Sí, when you buy something or invest in your health and appearance take a second to analyze their true value and not cost. Entonces comenzaríamos a ver cambios que afectaran esos mercados.
It is not something that will change the overnight and may never disappear.
But the fitness industry is not meeting promised by their marketing and being one of the few industries in the world whose purpose is to help others and improve the lives of those touched, He is doing a very poor job and must change
So if you are someone who is part of the fitness industry.
No matter what service you offer me tell, Maybe it's time to reflect on the road traveled and.
Perhaps you desviaste at some point and did not notice.
But I beg you to take an hour a day to sit down and evaluate these helping people who are looking to serve.
Are you providing more experiential value than the monetary value that these charging? If not so, perhaps it is time to recalibrate and take a new path.
I believe and have always believed that we need to earn our place in this world.
And at the end of our lives, if each can reach a position where I can look back on their lives and honestly say that the world is a little better because we were there, that if we had not been.
Then the world we live in will increasingly become a better place and we have won our part in it.
If not, well that is your consciousness.
To end, and think.
The fitness industry is badly damaged, but not so much that it can not be repaired.
Each of us can do our part to make sure you go in the right direction and begins to contribute more than it takes..
I cross my fingers for that.
Original text Mark Tiffney Linked published in the 17/8/2016 traducido para Ccsfitness por Carlos Hernandez
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